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Stop sweating
and struggling to get new customers...
"Finally! A
Cost Effective Way For Which of these type of new customers do you want?
New Homeowners are Among the Best Prospects.
Why? Because they are aggressive spenders with immediate needs for all sorts of goods and services.
From lawn care services to pest control; from security systems to insurance; and from doctors to dentists, new homeowners need it all – right after moving in.
Homeownership is a great way to qualify prospects since homeownership shows that the occupant is likely creditworthy. And new homeowners have often just sold their previous residence and have the cash in the bank!
What better prospect is there?
Creditworthy,
How Many are Looking for You?
Although our readers haven't established their shopping or buying patterns, they still have needs to fulfill...
Moreover, once the homebuyer discovers a new-found favorite store, restaurant, or service... that business will have a loyal customer for years because new movers are 5 times more likely to become loyal repeat customers than established homeowners.
As a business owner (and customer) you know that once a customer finds a business or service that meets their needs, its hard (if not impossible!) to get them to switch. But new homeowners haven't established their loyalties yet.
The trick is to get their
attention while they're still new to the area. Building their buying
habits right after move-in can mean earning a lifelong customer...and
lets not forget the power of referrals!
New Homebuyers Have High Income and Good Credit
New homeowners just passed the most detailed credit check of their lives in order to purchase their new home.
And they'll continue to spend, because the first year after the purchase is the time most major renovations, repairs and decorating projects occur...
Many just sold their previous home have have cash on hand to spend on "extras" for their new home.
"Just moved here from Phoenix and
it helps me find what I need!"
Homebuyers spend over $8000
for goods
In fact new homebuyers spend more within three months of their move than established residents will spend in 5 years! And will spend six times more than existing homeowners during their first year.
Total spending on alterations and repairs is roughly the same for buyers of "new" homes and buyers of older "existing" homes. But the specific types tend to differ...
The only major remodeling-type job non-movers spend more money on than new buyers is roof replacement!
Up to 35% of Your Customer Base will Disappear within the Next 12 Months!
Its a fact that most businesses will lose 20% of their customers every year, some will lose even more. Drycleaners can expect to loss more than 40% of their customers each year.
During the next 5 years almost half of the people in America will move. How do you replace lost customers? And how to you replacement with loyal, long term, repeat customers?
The most likely candidate is the new homeowner.
During the 24 months following a move, 80% will try new products and services from local businesses. 42% will even change their brand of toothpaste!
Continually capturing business from new
homeowners will more than make up for the customers you lose each year.
The Lifetime Value of One
New Customer
Most business owners never calculate the total profit on all purchases a long term, repeat customer will make...or even know the life cycle of their customers.
The average new homebuyer stays in their home for 8 years while renters only stay for an average of 2.
During the last 3 years since my family's move, we have eaten at our favorite Indian restaurant once a week (sometimes twice a week) at an average cost of $47.
That's a total of $7332 gross revenue ($47 x 52 weeks x 3 years) from one customer! If we stay for the average 8 years, the restaurant will gross $19,552. Over $19K over the life of just 1 new loyal customer!*
If the
restaurant gained
1 new long term
customer each month at $47 per visit, the gross revenue is $29,328 per
year! With the
average ad in The Homesteader, that's over a 10-to-1 return on
investment!*
Over 4 million Americans Buy Homes Each Year, and a New Location Requires New "Stuff"
First Impressions and Continuity Are Key Every business wants to make a good first impression. The Homesteader greets the new homeowner in their first month and remains a part of their monthly reading for up to 2 years - the most important time as far as establishing buying patterns is concerned... Once the impression is made, continuity becomes the key. A consistent advertising campaign in The Homesteader will ensure you reach new homeowners at all stages of "settling-in" By maintaining a presence in The Homesteader, you get to the buyer quickly and are still being seen when the time comes for them to make purchasing decisions.
Other new homeowner services give
you a one-shot chance...and it could be to early or too late in the
decision-making process. We give a free monthly subscription to homebuyers starting their first month
of ownership.
"1st time reading your paper,
looking forward to more issues!"
"Love receiving my paper, thank
you." A Community Driven "Good News" Publication Our goal is to assimilate the reader to their new surroundings. Our readers look to us for advice on home-related projects and services. We are NOT a publication of just advertisements...we provide editorial content just like a traditional newspaper or magazine.
Our editorial is geared to new homeowners and is an important part of our concept because it increases ad readership, gives the publication a 30-day self life, and gets reader thinking about the, projects, improvements, and services they need immediately or in the near future.
Readers are eager for our helpful information and participate in a number of interactive features like our Fake Ad™ contest, Reader Referral™, and Hidden Gem™ Awards. These programs add value to your advertising campaign.
"Great Fake Ad, makes readers
search what they would normally ignore."
YES, you can reach thousands of home buyers for only pennies per family with The Homesteader, the monthly publication for new homeowners. CALL TODAY!
to discover how cost-effective
(719) 302-5786 ext 112
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P.S. - This is your best chance to capture the homeowner market before they find out about your competition! We know targeting the new homeowner is exactly what it takes to quickly get the results you want... more sales, more repeat customers, and more action from your advertisement than just standard print media advertising alone... The Homesteader has arrived on the Front Range and it's time for you to discover how to put it into action... and you'll never have a better opportunity than this!
Fake Ad Contest | Reader Referral Form | Job Opportunities The Front Range Homesteader
P.O. Box
76147, Colorado Springs, CO 80970-6147
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*The income statements and examples on this
website are not intended to represent or guarantee that everyone will
achieve the same results. Each individual's success will be determined by
his or her desire, dedication, ad design, marketing background, product,
effort and motivation.
SOURCES: |
...Are
Long Term Repeat Customers...